Wednesday, August 24, 2005


FOR THE FRANCHISEE: 9 Tools for Building Customer Loyalty

Don’t let customers go after one purchase. Win them back with a follow-up program. By Sean M. Lyden Q: I own a homebased business. One of my biggest challenges is generating repeat business from customers. What are some cost-effective ways to follow up with customers so they keep coming back to do business with me? A: Follow-up is extremely important to growing your homebased business. ... (more)


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